Large companies use sports events to promote their products. Some people think it has a ne
gative impact on sports. To what extent do you agree or disagree? It is common for influen
tial brands to integrate sporting events into their commercial campaigns for product promo
tion. Some say that this has adverse effects on sports. I partly agree and believe that sp
orts commercialization has positive and negative implications for the sporting industry. H
istorically, society has witnessed much damage by allowing too many commercial activities
in sports games and matches. Primarily, we have witnessed injustice caused by large compan
ies, seeing games being manipulated to maximize commercial interests. An unfortunate examp
le of this is last year’s finale of Formula One Racing in Abu Dhabi, where the Red Bull te
am was rigged to win to generate a tremendously high return for the brand’s investment. Se
condly, society has seen countless promising athletes who were eventually devasted by bein
g constantly exploited for their commercial worth. For example, Liu Xiang, China’s olymipi
c champion in a hundred-meter race, gave up his career for the enormous pressure he endure
d for being sold as a national hero. In the meantime, history also proves that commerciali
zing sports events drives sports development as an industry. First, with the funding offer
ed by prominent conglomerates, sports can better reach much larger audiences. This is achi
eved by renting more spacious sports fields and stadiums to allow a high turnout and inves
ting significant sums in advertising events for famous or even less popular games. Second,
the hope of earning top dollars for appearances in games and matches is a much-needed dri
ve to encourage more people to set professional sports as careers. After all, to excel in
sports is so demanding a task that it necessitates obscene amounts of earnings to compensa
te for the sacrificed youth and health. In conclusion, large companies may indeed use thei
r money to rig games and taint minds. However, this money is necessary to promote sports a
nd attract talents. Therefore, I believe that the commercial participation of large busine
sses in sporting events influences sports in both negative and positive ways.