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出奇制胜

2024-03-15 07:33  views:791  source:初来乍到098    

利普顿是美国著名企业家,为了打开经营局面,他请漫画大师洛宾哈特每星期为他食品店的橱窗画一幅漫画。其中有一幅特别
吸引人,画的是一个爱尔兰人背着一只痛哭流涕的小猪,对旁边的人说:“这头可怜的猪儿成了孤儿,它的所有亲属都被送到
利普顿食品店加工成火腿了。” 利普顿紧紧抓住这个机会大做文章,贴出漫画后,他又买了两只肥猪,用彩带装饰起来放在
橱窗里,上面配一条醒目的横幅——“利普顿孤儿”。 结果,这一套奇特的陈列吸引了来自各地的成千上万的参观者,顾客
因此络绎不绝。



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